What is a Digital Carbon Footprint?

What do we mean when we talk about our ‘Digital Carbon Footprint’?

Digital technology contributes to around 4% of global greenhouse emissions, double that of the worldwide aviation industry, according to the carbon emissions think-tank The Shift Project.

The average web page produces 1.76 grams of CO2 per page view. For a website with 10,000 monthly page views, that’s 211 kg CO2 per year, the equivalent of making nearly 3,000 cups of tea with milk.

This may not sound like a lot, but with nearly 2 billion websites on the web, the carbon soon adds up.

Small changes can make a big difference. You can use this free website carbon calculator to find out how much digital pollution you create.


In partnership with Sustainable Results Lab, we hosted our ‘Greening the web: how your business can help’ workshop on 4 November 2021. If you missed the workshop, you can now watch a recording of the session.

Following on from the workshop, we ran a six-week campaign on Facebook and Twitter from 8 November – 17 December to highlight the easy ways your business can reduce your digital carbon footprint. You can see these messages by viewing the hashtag #DigitalCarbonFootprint.



After using the carbon calculator, you can find out how to make a difference by reading our free guide.

Created in partnership with Sustainable Results Lab, the guide outlines the easy-to-implement changes your business can make to green the web, while increasing the impact of your website, marketing and communications.

Topics included are:

  • Find out how your website is impacting the planet
  • Using a green hosting provider
  • Simplifying your user experience
  • Maximising the value of content
  • Images and video
  • Colour
  • Typography
  • Email usage
  • Devices

If you would like to receive our free guide, please complete the short form below.

    I agree that by submitting this form I am giving consent to use and store my data. More information can be found on our privacy page.



    Kite Creative used the free website Convertio to save the image in a WebP format, which Google developed to increase the speed of the internet. This easy step saw a reduction of 65% in file size, with no noticeable change in quality.

    digital digital

    Helen Gordon, Creative Director at Kite, said:

    ‘This was a really interesting experiment to do and a very easy… way to reduce your digital carbon footprint. It just shows that even our small actions can make a difference.’

    Helen has also switched her website to a green hosting provider to reduce Kite’s digital carbon footprint further.

    Read the case study in full.

    Sign up for our email newsletters