What is a Digital Carbon Footprint?

What do we mean when we talk about our ‘Digital Carbon Footprint’?

Digital technology contributes to around 4% of global greenhouse emissions, double that of the worldwide aviation industry, according to the carbon emissions think-tank The Shift Project.

The average web page produces 1.76 grams of CO2 per page view. For a website with 10,000 monthly page views, that’s 211 kg CO2 per year, the equivalent of making nearly 3,000 cups of tea with milk.

This may not sound like a lot, but with nearly 2 billion websites on the web, the carbon soon adds up.

Small changes can make a big difference. You can use this free website carbon calculator to find out how much digital pollution you create.

 

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In partnership with Sustainable Results Lab, we hosted our ‘Greening the web: how your business can help’ workshop on 4 November 2021. If you missed the workshop, you can now watch a recording of the session.

Following on from the workshop, we’ll be running a six-week campaign from 8 November – 17 December to highlight the easy ways your business can reduce your digital carbon footprint.

We’ll be posting a message each day on our Twitter and Facebook pages at midday and we’d love for you to get involved.

Show us the actions you’re taking by using the hashtag #DigitalCarbonFootprint!

 

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After using the carbon calculator, you can find out how to make a difference by reading our free guide.

Created in partnership with Sustainable Results Lab, the guide outlines the easy-to-implement changes your business can make to green the web, while increasing the impact of your website, marketing and communications.

Topics included are:

  • Find out how your website is impacting the planet
  • Using a green hosting provider
  • Simplifying your user experience
  • Maximising the value of content
  • Images and video
  • Colour
  • Typography
  • Email usage
  • Devices

If you would like to receive our free guide, please complete the short form below.

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    Kite Creative used the free website Convertio to save the image in a WebP format, which Google developed to increase the speed of the internet. This easy step saw a reduction of 65% in file size, with no noticeable change in quality.

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    Helen Gordon, Creative Director at Kite, said:

    ‘This was a really interesting experiment to do and a very easy… way to reduce your digital carbon footprint. It just shows that even our small actions can make a difference.’

    Helen has also switched her website to a green hosting provider to reduce Kite’s digital carbon footprint further.

    Read the case study in full.