Visit England launches #EscapeTheEveryday campaign

Visit England has developed a £5 million UK-wide marketing campaign to inspire consumers to travel and enjoy the country’s amazing tourism offer from this autumn.

ETE campaign

The #EscapeTheEveryday campaign will highlight the UK’s unique tourism offer by focusing on three key themes – DiscoveryFreedom to Explore and Treat Yourself.  Content will showcase vibrant cities and breath-taking countryside and coastal locations that make the UK a brilliant place to explore this autumn and winter. 

Whatever your size of business – large or small – there are ways to get involved. Download the  industry brochure to learn more about the opportunities involve with the Escape the Everyday campaign. 

How can I get involved?

If you are a destination or tourism attraction or business, you can also get involved in the campaign and help generate a buzz by encouraging your fans and customers to share their top three tips for escaping the everyday from launch day onwards. Here’s how:

On your social channels ask people to:

Film a video or capture images of themselves revealing their top three ways to escape the everyday in your destination – that could be anything from the best things to do, to places to eat, and visit. Alternatively, if you’re an attraction or tourism business you could ask people to share their top three ways to escape the everyday at your location.

Invite them to post on their social channels, as a Story, in-feed, or as a tweet, using #escapetheeveryday and tagging your destination and @VisitEngland for a chance to be featured on your social pages.

Alternatively, you can also share your three tips for escaping the everyday on your destination or your attraction or business social channels.

Watch an example below of how you can share your tips:

 

Visit England will be re-sharing some of the best posts on VisitEngland’s social channels.

To find out more about how to get involved in the campaign, download the campaign assets.

Also see the brand partnerships and content opportunities to be part of the campaign.