Government launches ‘Time is running out’ campaign

The government is launching the latest phase of its public information campaign with the strapline “Time is running out”.

Business leaders are urged not to get caught out by new rules at the end of the transition period.


HMRC are also writing to 200,000 traders who trade with the EU to set out the new customs and tax rules coming into place and how to deal with them.

This follows a clear direction from the Prime Minister that the whole UK must prepare to leave the EU on Australia-style terms based on simple principles of global free trade, after the European Council conclusions last week left us without a basis to continue trade negotiations if there was no fundamental change in the EU’s negotiating position.

The Chancellor of the Duchy of Lancaster said:

‘Make no mistake, there are changes coming in just 75 days and time is running out for businesses to act.

It is on all of us to put in the work now so that we can embrace the new opportunities available to an independent trading nation with control of its own borders, territorial waters and laws.’

The government has already published the Border Operating Model which gives traders the clarity they need to prepare for new rules, announced £705m of investment in jobs, infrastructure and technology at the border, and provided £84m in grants to grow the customs intermediary sector.

Recognising the impact of coronavirus on businesses’ ability to prepare, the UK has also taken the decision to introduce new border controls in three stages up until 1 July 2021.


Actions businesses need to take now

The UK is leaving the EU’s Single Market and Customs Union at the end of the year and there are some definite actions businesses need to take now. The Government has advised on the following:

    • If you sell goods to the EU you must prepare for new customs procedures. Visit GOV.UK to check duties and customs procedures for exporting your goods worldwide from 1 January 2021
    • If you travel to the EU for work purposes you will need to check if you need a visa or work permit and apply if necessary
    • If you employ overseas nationals you will need to prepare your business for the implementation of the new immigration system. From 1 January 2021, if you want to hire anyone from outside the UK, including from the EU, you must be a Home Office licenced sponsor
    • If you are a UK business or organisation that receives personal data from contacts in the EEA, you may need to take extra steps to ensure that the data can continue to flow legally at the end of the transition period
    • If you provide services in the EU, you must ensure that your qualifications are now recognised by EU regulations to be able to practice or service clients in the EU

Businesses can get a personalised summary of the actions they need to take by using the simple tool on

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