Support your local independent retailers on ‘Independents’ Day’

Independents’ Day UK, in association with Maybe*, is a campaign that exists to support and promote independent retail businesses across the UK all year round, but with an annual focus on 4 July.


Independents account for 65% of the approximately 290,000 retail outlets in the UK and are at the heart of local communities throughout the country.

Independent retailers offer choice, diversity of product and service, tradition as well as innovation, and a more personal service to customers. They are also job creators and contributors to local and national economies. And with retail spending under pressure, never have they needed our support more. 

How can you get involved?

Retailers can:

  • Follow and engage with the campaign across our social media platforms.
  • Share the campaign with fellow retailers and customers
  • Download the Independents’ Day UK logo and share it on your website, on your own social platforms and in your shop windows
  • Contribute a blog for our website (we can then share it) on issues important to you as an independent retailer
  • If your business has a particular story to tell, get in touch so that we can tell your story
  • Consider now doing something special for Independents’ Day on July 4th – a special offer, event or promotion to bring people into your shop (particularly those who may not have visited before).


As a shopper, Independents’ Day UK is your chance to show some love for the independent retailers you value most both in your local communities and online: the ones you wouldn’t want to live without.

Here’s how you can get involved to help make Independents’ Day UK a success for those businesses and others:

  • Follow and engage with the campaign across our social media platforms. 
  • Share the campaign with you friends.
  • Give a shout-out on social media to the independent retailers you love and value most – be sure to tag us in any post using the hashtag #ukindieday.
  • Ask the independent retailers you visit or know if they are involved with Independents’ Day UK – if not, please direct them to our website.
  • Make a list now of one or two independent retailers that you’ve never visited before, or even local favourites you’re familiar with and pledge to visit them on Independents’ Day on July 4th – your visit will make the world of difference.

Find out more by visiting the Independents’ Day website.



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