Nearly one in every five people in the UK has a disability or impairment. Their collective spending power – named the ‘Purple Pound’ – is worth £249 billion to the UK economy.
However, there are various barriers that make it harder for disabled people to find work and spend money online and in store.
Disability organisation Purple have established ‘Purple Tuesday’, the UK’s first ever accessible shopping day, to make customer-facing businesses more aware of these challenges. The day will inspire them to make changes to improve their disabled customer experience.
On Tuesday 13 November, participating retailers will be promoting their involvement, with events taking place in shopping centres and on high streets.
What can your business do to help?
Any business or organisation that interacts with disabled customers, either at a physical location or online, is invited to take part.
As well as promoting the event, every participant is asked to make at least one long-term commitment aimed at improving the experience for their disabled customers.
Examples include introducing regular ‘quiet hours’ for those with sensory issues, improving store layout, or introducing more inclusive marketing and product photography.
To find out how to get involved in Purple Tuesday and to learn more about the event, click here.
Click here for some useful tips on how to make your business premises more accessible to disabled people.