The OVO Energy Women’s Tour is Britain’s most prestigious women’s cycling race and this year, stage three of the event kicked off in Henley Market Place.
Hundreds of people lined streets in the town centre as the athletes, who were competing in sixteen teams of six, paraded to the finish line at Blenheim Palace.
The event was sponsored by Henley Cycles, a friendly and welcoming road and mountain bicycle shop that provides maintenance services for all bicycles and accessories.
The shop also sells coffee in aid of the Chiltern Centre for disabled children in Greys Road, Henley.
Managing Director, Jason Acock, said:
“The race was very beneficial to my business but to the town also. We are here to support the community with regards to everybody’s cycling needs, not just to sell bikes.
As Henley Cycles sponsored the event, we hope that this will enable us to gain some exposure as we are a new business.”
“There was definitely more footfall in the town and we had a couple of customers in the shop who I’ve never seen before.
I don’t know how many of those new faces lived locally but it’s always good to have some extra people and can only benefit the town.”
Laurence Plant sold coffee and pastries at his business Athlete Service in Greys Road car park on the morning of the event. Laurence said he was serving non-stop from 07:00am until 11:00am.
The owner said:
“In a normal morning we sell 30 coffees before midday and my staff probably did 200.
It was another thing that puts Henley on the map — it’s only one event but to have an international cycling race start from Henley really adds to our sporting credentials.”
OVO Energy Women’s Race highlights
Click here for full standings from stage three in Oxfordshire.